The Story:
There is a ridge in France that when captured by the Canadian Corps in World War 1 was seen as a defining moment for Canada. It is said that we became a country after this battle, as soldiers from all over Canada came together to fight for our country and showed the world what we could accomplish. We chose our first release to be Ridge By Midday New England IPA as our defining moment as a brewery.
The Label:
We wanted our labels to tell a story, to make people take a look and hopefully want to learn more about our history. Our label depicts Canadian soldiers taking a moments rest after capturing the Vimy heights. We've shades of brown to represent the uniform colors and the mud of the trenches to give an overall feel of a devastated landscape. In the background you can also see an actual barrage map used in the battle. The site of the battle is also marked on a map of Northwestern Europe.
The Beer:
The Ridge By Midday is a New England style IPA. This IPA is full of citrus aroma and flavor. Pineapple and Tangerine flavors shine through this crisp and refreshing beer. Oats and wheat accompany the barley to give it a silky, elegant and well balanced mouthfeel.
Malted Grains: Pilsner - 2 Row - Malted Oats - White Wheat
Hops: Citra - Mosaic - Galena
ABV: 6.5% - IBU: 60 - SRM: 3.1
The Story:
Our second release brings recognition to the Battle of the Atlantic, considered to be the longest running battle of WW2. We focus in on a Canadian ship that took part in that battle, the HMCS Guysborough, which was sunk by a German U-boat towards the end of the war. This ship has meaning to us as its the namesake ship of Kelsey's home town.
The Label:
This label follows the same theme as the first, and depicts the story of the sinking of the HMCS Guysborough. You can see the silhouette of the German U-boat on the horizon heading right for the Canadian minesweeper. The quote is from a survivor of the ship and tells of the struggle the crew had after the sinking, a grim reality that our sailors faced.
The Beer:
The Peril in the Atlantic is a German style Pilsner beer. Using just four ingredients: barley, water, hops and yeast, it is crisp, dry and refreshing, and perfect for summer. Whether it be on a patio or a golf course this beer is a summertime crusher.
Malted Grains: Pilsner - Victory
Hops: Warrior - Tettnang
ABV: 5% - IBU: 34 - SRM: 3.5
The Story:
The fighting Season Pale Ale is our tribute to the Canadian men and women who served in Afghanistan from 2001 to 2014, Canada's longest war. We reached out to veterans of this war to provide the inspiration for the beer and the label so we could be as accurate as possible when attempting to tell their story.
The Label:
This label was designed with the help of veterans themselves, from the story on the side of the can depicting Op Medusa to the name referring to the fighting season announced every year by the Taliban themselves to signal the start of the yearly period of fighting. The artwork depicts the equipment our soldiers used and the color represents the countryside and smoke of battle.
The Beer:
The Fighting Season is our take on an American style pale ale. Crisp and refreshing with citrus notes up front. Pouring a beautiful amber color the beer ends with a bit of bitterness that you would expect with a pale ale but not overpowering. Well balanced and perfect for sharing in camaraderie.
Malted Grains: Pilsner - Vienna - Aciduated Additional Grains: White Wheat Hops: Citra - Mosiac - Magnum
ABV: 5.3% - IBU: 38 - SRM: 3.6
The Story:
Dear Aunt Emma is the story of Kelsey's grandfather in World War 2, serving with the 1st Hussars Regiment of the 2nd Canadian Armoured Brigade. Lowell enlisted in Sept 1942 and from that time until his return in December of 1945 he wrote over 40 letters to his Aunt Emma back in Nova Scotia. Far from home and in the face of war and destruction, Lowell still managed to see the beauty in the people and places he got to know, even sending tulip bulbs back home to share with friends and family.
The Label:
This label depicts the destruction the Lowell witnessed on one side and the beauty and positivity he portrayed to his family through his letters on the other half. The can is bright with the colors of the tulips and also the beer within. Excerpts from his letters are in the background and his aunts name in the title is done in his handwriting as it appears in all his letters home.
The Beer:
Dear Aunt Emma is a summertime fun beer made with wheat and barley for a smooth taste and mouthfeel. Its also has a generous amount of mango and passionfruit puree added during fermentation to make this a refreshing beverage to enjoy after any summertime activity, whether it being mowing the lawn, playing ball or hanging out on the patio with friends and family.
Malted Grains: 2 Row - Wheat - Munich
Additional Grains: Flaked Wheat
Hops: Northern Brewer - Mt. Hood - Cascade
ABV: 5.0% - IBU: 18 - SRM: 3.5
The Story:
Our first seasonal release celebrates women's contribution to the war effort in World War 2 and showcases the Canadian women who were part of the Royal Air Force's Air Transport Auxiliary and flew military aircraft from the factories to the front line airfields. Taught to fly over 80 different types of aircraft, these pilots were pioneers in women's aviation and made a significant impact on the war effort and equality.
The Label:
On this label are our representations of the four Canadian women who flew aircraft for the Air Transport Auxiliary in the second world war. Also pictured are artists renditions of three of the most iconic planes of the war flown by Britain and her Commonwealth allies, including Canada. There main picture is of the Spitfire fighter plane, and in the background are the Hurricane fighter and the Lancaster Bomber. These women were certified to fly all three of these aircraft.
The Beer:
The Sisters in the Sky is a Chocolate Stout, dark in color from a combination of chocolate malts and roasted barley. We've added some oats to give it a silky mouthfeel and a generous amount of cacao nibs have been added during fermentation to add a wonderful aroma of mocha. This beer is great for cold winter nights or relaxing after work looking to unwind.
Malted Grains: 2 Row - Chocolate - Crystal 75
Additional Grains: Roasted Barley - Oats
Hops: Willamette
Adjuncts: Lactose - Cacao Nibs
ABV: 5.2% - IBU: 30 - SRM: 29
The Story:
The first release in our "First Responders" series, the First In Last Out red ale honours the bravery and dedication of our fire fighters. We sought the help of active fire fighters from the Edmonton Fire Department for the design and story on the label.
The Label:
The label depicts the experiences and emotions of battling fires of all shapes and sizes. Also shown is some of the equipment used ranging from trucks to water bombers, shown on a smoky backdrop and embers of a forest fire. The story on the can is brought to us through the eyes of an active firefighter and bears witness to the dangers faced by the men and women firefighters in Alberta. Also on the label is an Easter Egg dedication to Kelsey's father who was a firefighter for over 30 years.
The Beer:
First In Last Out is our rendition of a classic red ale. Malt forward and easy drinking, it is nicely balanced in both bitterness and dryness to provide a satisfying taste. True to style, it has reddish amber hues resulting from the specialty malts used in the grain bill. This beer shines in cooler weather but is light enough to be enjoyed all year round.
Malted Grains: 2-Row - Carared - Crystal 40 - Crystal 75 - Crystal 150 - Roasted Barley
Hops: Willamette - East Kent Goldings
ABV: 5.0% - IBU: 20 - SRM: 9.7
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